Tracy Lea Landis is proud to announce that her trademark, Zen
Warrior, has just been granted the status of a registered federal
Landis, who does hand-dyeing and color matching,
developed the trademark to use on her principal product, the Zen
Warrior Hand-Dyed Wool Beret.
"Now it officially applies to all clothing and only I can use
it," said Landis. "I will be putting the Zen Warrior label on my
dyed cotton clothing and also having it embroidered on sweatshirts
Landis, who graduated from the apparel design program of the
University of Wisconsin-Stout in 1989 with minors in business and
art, came up with the phrase "Zen Warrior" as an undergraduate.
"I coined the term while I was still in college to describe my
design style," Landis said. "Back then people were very perplexed by
the concept and they would ask how I could use the two words
"Now people are totally tuned in to what it would mean to be a
Zen Warrior," Landis said.
The Zen Warrior was recently featured in a Wisconsin Trails
article about gifts made by artisans in Wisconsin.
The Zen Warrior Hand-Dyed Beret can be purchased from Dunn County
Pottery in Downsville or directly from the website at
"I can make a picture of a Zen Warrior beret to email to the
potential customer on the Internet," Landis said, "So I can send a
picture of a beret I actually have on hand."