Menomonie Designer Tracy Lea Landis is proud
to announce that her trademark, Zen WarriorŪ, has just been granted the status of a
registered federal trademark.Landis, who does hand-dyeing and color matching, developed
the trademark to use on her principal product, the Zen WarriorŪ Hand-Dyed Wool Beret.
"Now it officially applies to all clothing and only I can use it," said
Landis. "I will be putting the Zen WarriorŪ label on my dyed cotton clothing and
also having it embroidered on sweatshirts and things."
Landis, who graduated from the apparel design program of the University of
Wisconsin-Stout in 1989 with minors in business and art, came up with the phrase "Zen
Warrior" as an undergraduate.
"I coined the term while I was still in college to describe my design style,"
Landis said. "Back then people were very perplexed by the concept and they would ask
how I could use the two words together."
"Now people are totally tuned in to what it would mean to be a Zen Warrior,"
Landis said.
The Zen Warrior was recently featured in a Wisconsin Trails article about gifts made by
artisans in Wisconsin.
The Zen WarriorŪ Hand-Dyed Beret can be purchased from Dunn County Pottery in
Downsville or directly from the website at http://zenwarrior.com.
"I can make a picture of a Zen WarriorŪ beret to email to the potential customer
on the Internet," Landis said, "So I can send a picture of a beret I actually
have on hand."
"They can choose the exact one they want, no matter where in the world they
are," Landis said, "And we can match the color to their coat or whatever."
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